1980-2010
The Racing Years
Before healthcare, there was racing. As Founder of the Dianetics Racing Team, Kenton Gray operated in the high-octane world of NASCAR - building teams, managing sponsorships, and learning that excellence requires the same principles whether you're healing bodies or winning races.
1980-1988
Where It All Started
Racing was in Kenton's blood from an early age. At just 10 years old in 1980, he was already competing in go-kart races with his family, taking home trophies through his high school years in 1988. This early passion for speed and competition would stay with him forever.
Young Kenton with his go-kart trophy
Kenton being presented with first place racing trophy
1999-2001
Freedom Motorsports & Dianetics Motorcycle Racing
After years away from the track, Kenton returned to racing in 1999 with the Freedom Motorsports / Dianetics motorcycle racing team. This was his introduction from amateur to professional racing and the business of sports entertainment. The team competed in Formula USA Superbike racing with the Dianetics-branded #42 and #55 Suzuki race bikes. The events of 9/11 temporarily shifted his focus, but the fire for racing never dimmed.
Dianetics Superbike Racing
The Dianetics Superbike racing program - Formula USA competition
2003-2004
Legend Cars: Return to Four Wheels
Kenton's return to four-wheel racing came through the Legend Cars series. Racing the #1 car with FMGRacing.com, he quickly proved himself—winning 1st Place in the Legend Cars Main Event at Irwindale Speedway on August 14, 2004. This victory paved the way for the larger NASCAR ambitions that followed.
2005-2008
Building Dianetics Racing
Building on the Legend Cars success, Kenton went deep into NASCAR. The Dianetics Racing program became one of the most recognized branded racing efforts of its era. Kenton worked alongside figures like Grant Cardone (who served as CEO at different times), training celebrities and building a world-class operation through 2008.
From Concept to Reality
The journey from design concept to race-ready machine
The Brands
On the Track
Inside the Machine
The Dianetics Racing team hauler
Fan Events
Official Dianetics Racing diecast collectible
Celebrity Connections
Training the Stars
The racing program attracted celebrities and business leaders eager to experience the thrill of professional racing. Grant Cardone and his wife Elena were among those who got behind the wheel.
Grant Cardone, CEO of Freedom Motorsports Dianetics Racing Team, 2006
Jay Leno & Big Dog Garage
The racing world opened doors to incredible connections. Kenton partnered with Jay Leno's Big Dog Garage Race Team, visiting his famous garage and sharing their mutual passion for speed and precision engineering.
The Driving Experience
Nancy Cartwright
Nancy Cartwright - the legendary voice of Bart Simpson - took to the track with The Kellys sponsored race car. Her animated series "The Kellys" also sponsored the racing program.
Nancy PALS Casino Night
September 20, 2008 - Nancy Cartwright's PALS Casino Night brought together the racing community for an unforgettable evening of entertainment and charity.
2009-2010
SpeedSchoolX
When the 2008 mortgage crisis crashed the racing industry, Kenton pivoted. The racing years led to the creation of SpeedSchoolX - a performance driving school that applied racing principles to training everyday enthusiasts. Located at Toyota Speedway, it became the ultimate driving adventure for corporate events and speed seekers alike.
Commercial filming with Jim Zand at Irwindale Speedway
Building the SSX Brand
The Community
Racing Family
Racing wasn't just about the track - it was about building a community. From charity poker tournaments to collecting memorabilia, the racing world created lasting bonds that endure to this day.
Lessons Carried Forward
The racing world taught Kenton that precision, timing, and teamwork are universal principles. Every fraction of a second matters - just as in medicine, where the right intervention at the right moment can save a life.